Social media gets a bad rap, and in some cases, for understandable reasons. It’s true that excessive use leads to negative outcomes related to mental and physical health, the key point being ‘excessive use’.
However, that doesn’t mean that it’s entirely bad. I mean, it has also brought us a long way in many areas. From getting our news and education to running our businesses and earning an income, social media continues to reshape the way we live our lives.
In this article, I’ll take a look at the benefits that social media offers across different parts of our lives. Hopefully, my article will inspire you to use social media in a more responsible and positive way.
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Supporting Small Businesses
As a small business owner myself, I cannot overstate how social media helped me establish my business during our early days. Almost every social media platform offers free and paid ways to connect with, foster long-term relationships, and sell products to your target audiences.
This can help small businesses compete with larger ones on the basis of their creativity instead of just resources and financial power. Businesses can save the excessive costs of traditional advertising and connect with their target audience on platforms they’re using almost all the time. This initial cost-effective support can help small businesses eventually expand their operations and revenue.
Newer Income Streams
Social media has paved the way for the content creator and influencer industry to develop. In fact, according to Goldman Sachs, the content creator industry is projected to be worth nearly $500 billion by 2027. The influencer industry is also projected to grow to $22 billion by the end of this year.
The internet and social media platforms are the foundations of both these industries. Using fast and reliable internet services paired with a wide range of social media platforms allows content creators and influencers to easily share content, build a dedicated fan following, and monetize their channels or pages. They can also partner with brands across different industries to promote or review products. All these opportunities can help creative individuals express themselves, help other people, and earn an income doing so.
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Enabling Long-Distance Connections
Social media can help keep people connected and informed even over longer distances. It’s a convenient and cost-effective way to stay in touch with your family and friends, and can also help you find and connect with other like-minded individuals.
Social media platforms like Facebook, X (formerly Twitter), and YouTube allow active engagement and interaction with communities of people who share similar passions and interests. You can join Facebook groups to share your thoughts on a topic such as your favorite show or activity, and make friends along the way. Similarly, you can participate in real-time discussions on events or news on X.
Raising Social Awareness
While television is still a great way to get your news, it is no longer one of the most preferred ones. Guess which one is? Yep, social media. This is because our lifestyles have evolved to become more fast-paced, and now people are looking for quickly accessible and digestible information.
By providing a convenient and efficient way to stay informed on what’s going on around us, social media also allows us to take action as needed. This can take the form of campaigns or activities that raise awareness or collect funds for a certain cause. We’ve seen this happen many times and across different areas, from the #Movember that raised awareness on men’s health issues to the Ice Bucket Challenge that collected money to help fight against Lou Gehrig’s Disease.
Providing Endless Entertainment
From shorts with trending sounds to dank memes and everything in between, social media holds endless potential to entertain us 24/7. These forms of content can put a smile on our faces in stressful times and also help create joyful memories with family and friends. They can also be used as icebreakers in school activities and even professional meetings.
The thing I like is how social media has something entertaining for every diverse interest and preference out there. Whether you like comedy, cooking, or fitness, you’ll find something entertaining to keep you busy. Plus, the content on social media platforms is personalized using advanced technologies like artificial intelligence and machine learning, which shows us more of the content we enjoy.
Social Media – A Virtual Version of Two-Face from Batman
Like any technology, social media platforms can either reduce us to the ground or lift us to the sky, depending on how we use them.
Its potential to support small businesses and content creators, and keep us informed, connected, and entertained, is something that we should leverage more before it turns from Harvey Dent to Two-Face.
